hard sell

noun

1. 强行推销
   a method of selling that puts a lot of pressure on the customer to buy

1. N-SING 强行推销;硬性销售
   A hard sell is a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
   1. ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
      其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司

1. Is it a hard sell when you reach out to them?
   跟这些政府接触时有什么困难吗？
2. As AGUS explains, preventive health care can be a hard sell.
   正如阿古斯所说，预防性保健理念的堪比硬性推销。
3. The car salesman gave us a hard sell so we decided to go to another dealer.
   这位车销售商对我们实行强卖，因此我们决定去找另一家。
4. President Obama is facing a hard sell and experts say if the vote on Syria were held today it would fail in the House of Representatives. Mr. Obama has said it's his job to make his case to the American people.
   奥巴马总统正面临一次强卖，专家表示如果针对叙利亚问题的投票今天举行，这次强卖将在众议院被否。奥巴马先生说过给美国人民一个交代是他职责所在。
5. Substituting whole foods for sweet industrial concoctions may be a hard sell, but in the face of an industry that is exploiting our biological nature to keep us addicted, it may be the best solution for those who need that sugar fix.
   用完整的天然食品替代工业生产的甜食，或许很难让人接受，然而面对这样一个利用我们的生物天性让我们成瘾的产业，这对那些渴求糖分摄入的人，或许是最好的方法。
6. Convincing South Korea, Japan and other Southeast Asian countries that doing business with growing China is good for them shouldn't be a hard sell.
   要说服韩国、日本和其他东南亚国家跟迅速发展的中国做买卖对他们有好处，这应该不难。
7. I didn't want to listen to any hard sell, so I bought it from a mail-order place.
   我不想听信任何强行兜售的商品，所以我邮购了这样东西。
8. But so-called "performance hybrids" have been a hard sell to American consumers.
   所谓的性能型混合动力在美国都比较难卖。
9. I don't like his hard sell approach.
   我不喜欢他强行推销的做法。
10. Howard: Way to go! I know it was a hard sell.
    霍华德：干得好！我知道这东西很难卖。
11. You say you like the hard sell and the money.
    你说过你喜欢强行推销赚钱。
12. I don't appreciate it when someone tries to give me the hard sell.
    我不喜欢有些人硬性地卖给我什么东西。
13. Worse, Sir Nicholas faces a hard sell because the costs and benefits of preventing climate change are unevenly distributed.
    更糟糕的是，尼古拉斯爵士面临的是一场成功希望渺茫的推销行动，因为防止气候变化的成本和益处分布不均。
14. It was all a bit much but these guys do the "hard sell" with such style and charm, plus the apple tea is very refreshing.
    虽然不太合理但他们这种风格和魅力的营销方式，再加上苹果茶，这是非常新鲜的。
15. He says it's hard to sell a house now; the market is saturated with houses.
    他说现在卖房子很难了，市场上已饱和了。
16. In addition, the strong political suspicions the company faces in a market as vital as the US mean this would be a very hard sell to investors, says a technology head of a western bank.
    一家西方银行的技术业务主管表示：此外，在一个像美国这样的关键市场中遭遇政治方面的强烈质疑，意味着IPO可能很难吸引投资者。
17. The market economy remains a hard sell and recent events have brought out the Jeremiahs to proclaim the death of capitalism.
    让人接受市场经济仍然十分困难，最近发生的事件则让悲观预言家们一个个冒了出来，宣告资本主义寿终正寝了。
18. He acknowledges that such an approach might be a hard sell in the enterprise, but states that it "more closely maps onto the reality of the way businesses operate and interoperate".
    他承认这样一种方法可能很难在企业内推广，但是又表示它“更紧密地映射到了业务操作和互操作的实际发生方式”。
19. The "hard sell"( rational appeal) and the" soft sell"( emotional appeal) are two basic representational means in the advertising discourse.
    “硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
20. But you'll have a hard sell with the parents.
    不过他们的父母可不会答应。
21. They're certainly giving the book the hard sell, with advertisements every night on TV.
    他们用硬推销术宣传这本书，每天晚上都在电视上卖广告。
22. Multiple personality disorders are a real hard sell.
    多重病态人格是一个很棘手的问题。
23. Learn the art of selling yourself indirectly, by persuasion and example rather than by the hard sell.
    学习间接推销自己的方法，要运用说服和楷模的方法，而不要强迫推销。
24. Ifwe don't get impressive results today, we're gonna have a really hard sell come tuesday.
    如果我们今天不能取得令人注目的成果，我们星期二就会很难通过。
25. Each of the big players has its own agenda, so picking a candidate from amongst them may be a hard sell within the group itself.
    每个大型新兴国家都有自己的议程，所以要在集团内部从中挑选出一位候选人可能会是一项艰难的任务。
26. The risks inherent in shipping, a notoriously cyclical industry, or infrastructure finance, where there is lots of construction risk, mean that credit ratings are low, making them a hard sell to bond investors.
    海运业是以周期性著称的产业，其中风险与生俱来；基础建设资金包含多种建设风险，意味着低信贷评级，因此不容易推销给债券投资者。
27. Without getting up from their couches, consumers can turn off ads that turn them off. "with the power people have in their hands," he said," they can zap a heavy-handed hard sell in an instant."
    消费者不必从坐椅起来就可以关掉令他们不感兴趣的广告。“大权操在人手，”他说，“刹那之间就可以把大力推销的广告关掉。”
28. Flexible economies gain more from trade as failing firms are replaced by expanding ones – yet this idea is a hard sell, for obvious reasons.
    灵活经济体从贸易中受益更多，因为破产公司会被扩张的企业所替代，然而，这一看法很难被公众接受。原因很明显。
29. The study also debunked the notion, long held by ad agencies, that older consumers are a hard sell because of their long-held preferences for products that are hard to change.
    这项调查还破除了广告公司长期以来的一项错误认识，即向老年消费者推销产品非常困难，因为他们对产品的偏好年深日久，很难改变。
30. With the implementation of market economy in China, there have been some dominate the market, hard sell of the phenomenon, disrupted the normal trade order.
    随着市场经济在我国的推行，出现了一些欺行霸市、强买强卖的现象，扰乱了正常的交易秩序。

noun

1. forceful and insistent advertising